The Online Circle and the Internet Marketing Academy are run by Managing Director, Jeff Richardson (pictured right), and Chief Digital Officer, Lucio Ribeiro (pictured left).

Both Jeff and Lucio have a long history in Marketing Communications and Internet Marketing and share their knowledge with you in their roles as co-presenters of the Internet Marketing Academy.

Jeff built his first website over 10 years ago and has been involved in the industry ever since. He has a strong background in Marketing Communications Strategy development and has helped more than 150 Australian businesses of all sizes during his career.

Lucio is one of Australia's leading Social Media and Search Engine Optimisation experts.
He developed and manages www.marketingeasy.net, repeatedly voted one of the best marketing blogs in Australia. Lucio was recently elected one of top 5 most trusted SEO professionals in the world in an independent poll.



Would you like to use the Internet to market your business effectively?


Would you like to know what is important when building a website or how to use online Internet marketing promotions to bring people to your website?

Would you like to use Internet Marketing strategies to meet your business and marketing goals such as increased sales, market positioning, lead generation and customer retention?

At The Online Circle
we can do it for you.

At the Internet Marketing Academy we can teach you
how to do it.



The Internet Marketing Academy has been developed in response to questions, queries, and requests from Australian business wanting to understand more about Internet Marketing. 

At the end of the Internet Marketing Academy class you will have learnt theory and practice across a range of topics including:
  • For strategic Internet Marketing - you will understand which Internet Marketing strategies will best meet your business needs.
  • For your website - you will have the knowledge and the tools to execute an effective basic search engine optimisation campaign.
  • For managing suppliers - you will be better prepared to manage service providers that are building, optimising, and/or promoting your website online as you question and evaluate their strategies.
  • About Social Media - you will have a much better understanding of what Social Media is, why it is important in business management and marketing, and how you should begin. You will learn how to apply a business application to familiar names such as Facebook, Blog, Delicious, YouTube, MySpace, LinkedIn, Twitter and other relevant Internet Tools.
  • Using email marketing - you will understand your options including renting email lists, running effective Piggy back email campaigns, and what it takes to develop a viral email campaign that can work.
  • Applying Online Advertising - you will have a broad understanding of a range of options available for online advertising including PPC, CPC, CPM, affiliate programs, and more.

"Lucio Ribeiro and Jeff Richardson are without question Master Internet Marketers. Learning from them has been both fascinating and rewarding. If you get the chance to hear these two dynamos speak on Internet Marketing do not miss it under any circumstances."

Per Brenderbeg
Managing Director
Media Saints

"The guys at the Internet Marketing Academy have been wonderful teachers and leaders as our company has developed its use of Internet Marketing. Our development since we first met Jeff and Lucio has been substantial and I am confident, with their help, we will continue to develop our Internet Marketing."

Dean Rusling
Managing Director
Zipperlock Pty Ltd

"My knowledge of websites, the world of Internet Marketing and their strategic potential has progressed very rapidly over the past 18 months. However, Jeff and Lucio's strategic and practical inputs since August 2008 have significantly enhanced and simplified the development and management of the entire process. They have enabled and made the whole project possible for me. Passionate, involved, competent and obliging, but without over servicing or being intrusive, they are a pleasure to work with."

Paul Smith
Managing Director
Soy Products (Sales) Pty Ltd

"As a graphic designer building websites I've come to realise how important it is that websites are built both for visitors and search engines. The guys at the Internet Marketing Academy have helped me in so many ways I couldn't count. Setting up the website for search engines. Heat maps and where the visitors really look. And all the ways they can help my customers get traffic to the customer's website. My advice - Go. Listen. Learn. Let Lucio and Jeff help you build your business."
 
Markos Evans
Web Designer

"Lucio and Jeff make a formidable online marketing team. Jeff's experience combined with Lucio's passion create a great partnership. You won't be disappointed."

James Duthie web marketing strategist for Next Digital. He also writes and manages his own digital marketing blog, Online Marketing Banter, elected one of 10 most influential bloggers in Australia by B&T Magazine.
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